For the first time in Vietnam, VinPalace, a top-tier performance space, will be seamlessly incorporated into a shopping center.
The theater serves as the new emblem of culture and art for Vincom Mega Mall Ocean City, enhancing the overall entertainment value while transforming the shopping encounter by integrating emotions, creativity, and cultural connections throughout each visitor’s experience.
During a time when customers actively pursue multifaceted experiences, the introduction of VinPalace at Vincom Mega Mall Ocean City has drawn significant interest from both the retail sector and those with an appreciation for art. By placing a theater adhering to global standards inside a modern commercial setting instead of a conventional stand-alone location, this innovative incorporation signals a transformative change in how public spaces are designed. It also introduces the idea of “shoppertainment,” merging elements like art, culture, commerce, and recreation into one convenient destination.
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VinPalace Ocean City stands out as a key feature within the extensive VinPalace Theater and Convention Center complex, slated for expansion throughout Vietnam’s principal cities and tourist destinations. The graphic provided is courtesy of Vinhome. |
Situated on the third level of Vincom Mega Mall Ocean City, which covers an area of approximately 70,000 square meters, this cutting-edge cinema features an advanced screening room designed for up to 1,600 spectators.
Featuring advanced stage technology such as a movable water platform, large-scale LED displays, customizable lighting systems, and an enveloping surround audio setup, the theater aims to deliver an innovative and captivating show experience.
Designed as an artistic cathedral at the core of the bustling metropolis, VinPalace serves as a nexus connecting artists with their audience and bridging traditional practices with contemporary innovations. Featuring frequent live acts, musical performances, digital showcases, and cross-cultural gatherings, this venue aims to be a haven for local and global aficionados of arts and culture.
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An interior look at the VinPalace Ocean City Theater, as depicted in a conceptual rendering. The image is provided courtesy of Vinhome. |
Enhancing the theater experience is an upscale convention center with four meeting rooms designed like precious gems: Pearl, Coral, Crystal, and Sapphire, along with a spacious grand ballroom. Covering more than 3,000 square meters, this space has been crafted for versatility, suitable for various occasions ranging from corporate meetings and trade shows to extravagant weddings and major MICE activities. Through significant expenditures in design, utility, and state-of-the-art audiovisual technologies, VinPalace’s event spaces provide effortless adjustability for gatherings of all sizes and types.
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Upscale meeting space at VinPalace Ocean City. Image provided by Vinhome. |
Vincom Mega Mall Ocean City stands out as both a cultural and artistic center anchored by VinPalace, along with being an energetic retail space featuring more than 150 top-tier local and global brands. This place combines shopping experiences with leisure activities seamlessly. The AEON department store and supermarket will occupy over 7,550 square meters dedicated to premium Japanese merchandise ranging from groceries to home essentials. Malaysian retailer Mr. D.I.Y. will offer a wide array of multipurpose items, catering to various needs. Additionally, South Korea’s Oh!Some will attract style-savvy consumers with its selection of clothing, accessories, and beauty products.
Enthusiasts of fashion can delve into the international streetwear line MLB from South Korea, immerse themselves in the playful assortment offered by Flying Tiger Copenhagen out of Denmark, or seek out performance shoes at globally recognized labels like Skechers and Crocs.
At the food and beverage venues, guests can anticipate delicious offerings from leading Asian labels like Songsabu, famous for its delectable Korean doughnuts; the well-loved sushi buffet Qooqoo; and Beakje Galbi, a classic Korean barbecue eatery inaugurating itself within the Vincom network.
CGV Cinemas, Phuong Nam Book City, Kidzooona indoor play area, and Light Fitness Center complete an all-encompassing offering that covers learning, fun, and well-being. As a whole, these venues form a dynamic environment where every visit turns into a significant cultural exploration instead of just another standard shopping excursion.
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The exterior of Vincom Mega Mall Ocean City. Image provided by Vinhome. |
Set to launch in the third quarter of this year, Vincom Mega Mall Ocean City aims to turn Ocean City into the cultural, artistic, and recreational hub of northern Vietnam. Featuring an innovative concept and a comprehensive lifestyle environment, the shopping center is poised to establish a fresh standard for commercial property development in the country.
