BetKing, a leading sports-tech and entertainment company, demonstrated its unwavering commitment to inclusivity at the recently concluded National Sports Festival held in Ogun State, Nigeria.
The company took centre stage in the para-athletics category, sponsoring all para events and ensuring that athletes living with disabilities had the support and visibility they deserved.
Held at the MKO Abiola Stadium in Abeokuta, the festival brought together athletes from all 36 states and the FCT. Para-athletes—often overlooked in mainstream conversations—were given a platform to shine, thanks to BetKing’s full sponsorship of equipment, travel logistics, medical classification support, and athlete welfare for over 400 participants in the para-sports division.
Speaking on the brand’s involvement, Gossy Ukanwoke, Managing Director of KingMakers & Chief Executive Officer of BetKing, stated, “Our sponsorship of para-sports at the National Sports Festival reflects our deeper responsibility to support the overlooked. We believe that every athlete, regardless of ability, deserves a platform to compete, grow, and inspire. This is not charity—it’s a celebration of resilience, talent, and inclusion.”
This initiative is one of several ways BetKing continues to foster an inclusive sporting culture across Nigeria. Notably, the company sponsors the annual BetKing Wheelchair Basketball Competition, which brings together top-performing adaptive athletes from across the country, offering them a platform to compete, gain recognition, and develop their skills.
Beyond sports, BetKing’s commitment to social impact is further demonstrated through its BetKing Cares initiative, which is currently ongoing with outreach efforts set to impact four states—Lagos, Abia, Bayelsa, and Ogun. While separate from its para-sports investments, BetKing Cares focuses on community upliftment through medical outreaches and food drive campaigns, reinforcing the brand’s dedication to nationwide well-being and empowerment across all segments of society.
The company’s activities at the National Sports Festival form part of a broader long-term vision to create equitable opportunities in sports and to celebrate the strength and potential of every Nigerian athlete. Ukanwoke added, “We’re not just investing in sports—we’re investing in people, stories, and a new standard of representation. Nigeria’s para-athletes deserve every cheer they got in Abeokuta, and many more beyond that.”
Provided by SyndiGate Media Inc. (
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