The Rise of Zupee: A Skill-Based Ludo Platform in India
Zupee, a skill-based ludo gaming platform, has gained significant traction in recent years. It has become a favorite among many players who are drawn to the game’s blend of strategy and entertainment. This platform has not only captured the interest of Indian gamers but also positioned itself as a leader in its category.
Innovation in Traditional Gaming
Founded in 2018 by Dilsher Malhi, an IIT Kanpur graduate, Zupee has focused on digitizing the classic game of ludo. According to Ravi Shankar Jha, Director of Public Policy at Zupee, the platform aimed to enhance the role of skill while reducing the element of chance. By tweaking the rules, they have made the game faster-paced, encouraging players to use their minds and skills more effectively.
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Zupee offers both free and real-money games, catering to a wide range of users. Jha highlighted that over 90% of users spend less than Rs 100 on the platform, emphasizing that it is primarily a form of entertainment rather than a high-stakes betting environment. This approach ensures that users can enjoy the game without risking their hard-earned money.
Commitment to User Safety
Safety and security are top priorities for Zupee. The platform invests significant time and resources into protecting user interests. All transactions are conducted online through reliable payment gateway partners, eliminating cash transactions. This ensures that user data remains secure and protected.
Jha mentioned that Zupee is actively engaging with the central government to discuss regulations for real-money gaming. He emphasized that various state governments are also working on similar initiatives. Zupee participates in discussions on gaming platforms and contributes constructively to these conversations.
Building a Secure Ecosystem
In addition to its focus on safety, Zupee has a dedicated mechanism to detect and prevent fraud. Govind Mittal, Chief Spokesperson at Zupee, explained that the platform blocks fraudulent transactions from their end. They also have a customer grievance redressal team to address any issues promptly.
Mittal urged the central government and the Uttar Pradesh government to differentiate between genuine and non-genuine platforms. He suggested that a framework should be developed to help users make informed choices when participating in real-money gaming. This would ensure a safer and more transparent environment for all users.
A Growing Workforce
Zupee currently employs around 450 people, reflecting its growth and commitment to providing quality services. The company continues to expand its operations while maintaining a strong focus on user experience and security.
Emphasizing Skill and Strategy
Zupee positions itself as a platform for “games of skill,” where success depends on a player’s knowledge, attention, experience, and capabilities. This emphasis on skill sets it apart from other gaming platforms that may rely more heavily on luck.
By combining traditional gameplay with modern technology, Zupee has created a unique space for gamers to enjoy ludo in a competitive yet fair environment. As the platform continues to grow, it remains committed to innovation, safety, and user satisfaction.
