The Rise of Skincare Among Young Men in Tanzania
Once seen as a domain exclusively for women, skincare is now gaining popularity among young men, especially those from Generation Z. This shift reflects broader changes in how grooming and masculinity are perceived, with many Tanzanian men challenging traditional stereotypes by embracing routines that were once considered “feminine.”
Jumanne Isiah, a businessman based in Tabata, Dar es Salaam, emphasizes the importance of skincare as part of personal hygiene. “Healthy skin is basic hygiene just like brushing your teeth or changing your socks,” he said. He pointed out the challenges that men face due to environmental factors such as dust, sun exposure, vehicle exhaust, stress, and sweat, which can all take a toll on the skin.
Isiah dismisses the idea that skincare is about vanity. Instead, he views it as an essential aspect of health, confidence, and respect. “Taking care of your skin doesn’t make you less of a man. But neglecting it? That could cost you your shine, your charm, and maybe even your next date.”
For Joseph Samwel, a bank teller in Dar es Salaam, the motivation to start using skincare products came from his partner. “My girlfriend once told me I looked like a tired coconut,” he laughed. At first, he was worried about being mocked, but when his colleagues started asking him about what he was using, he realized the value of his new routine.
Despite some lingering stigma, the conversation around men’s skincare is slowly changing. Brian Lucas, a University of Dar es Salaam student, keeps his skincare routine discreet. “I like looking clean, but I don’t make a big deal out of it. You don’t want to be that guy carrying toner in his backpack,” he joked.
Others see skincare as part of their overall discipline and self-presentation. Daniel Sebastian, a graphic designer, believes that taking care of one’s skin is essential for creating quality work. “You can’t create beautiful designs and walk around with damaged skin. Real strength is also about how you present yourself.”
Lucy Jackson, a businesswoman from Sinza, highlights that skincare is not gender-specific. “It doesn’t matter if you’re a man or a woman—everyone’s skin collects dirt, oil, and sun damage,” she said. She added, “If a man can take care of his car, his sneakers, and his beard, then he can certainly take care of his skin. Being a man doesn’t mean being dusty. It means showing up well and taking care of yourself.”
Medical professionals support this view. Dr. Magnus Msango, a general practitioner, emphasizes that men need skincare just as much as women. “Skincare isn’t about looking pretty. It’s about protection and prevention,” he said. He noted that while skincare is widely accepted for women, there is still a misconception that it is unmanly for men. “That needs to change.”
Dr. Msango also stressed the importance of a healthy lifestyle in maintaining good skin. “A balanced diet rich in fruits and vegetables, along with limited sugar and processed foods, helps keep the skin healthy,” he explained. “Hydration is also key, as drinking plenty of water keeps the skin moisturized from within.”
As more men recognize the value of skincare, the focus is gradually shifting from appearance to wellness. For Generation Z, clear skin is no longer just about vanity—it’s about showing up with confidence, discipline, and self-respect. This evolving mindset is helping to redefine what it means to be a man in modern society.
