Check a phone in Beirut or Casablanca and you’ll notice something: the icons may not be what you expect. InDrive serves as a replacement for Uber. BaridiMob is a choice instead of WhatsApp Pay. Local apps are becoming more common, not as copies, but as better fits. They communicate in the local language, address the right issues, and feel familiar. To a large number of users in the Arab…
Why Local Apps Outshine Western Alternatives
