As the first week of July unfolds, television viewership trends reveal a fascinating mix of popular drama and non-drama series capturing attention across platforms. Despite mixed reviews, Squid Game Season 3 continues to dominate the charts, securing the top spot with an impressive 53.77% share on Netflix. This ongoing fascination with the dystopian thriller underscores its global appeal and the anticipation surrounding its conclusion.
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Following in second place is tvN’s Our Unwritten Seoul, which has captured the hearts of 11.34% of viewers. The show’s nostalgic charm and compelling narrative have contributed to its rising popularity. Close behind is JTBC’s Good Boy, holding steady at 9.77%. Known for its unique storytelling and strong character development, this drama continues to draw a loyal audience.
tvN’s Head Over Heels rounds out the top four with a 6.48% share. Its lighthearted romantic comedy tone provides a refreshing contrast to some of the heavier dramas on the list. Other notable entries include SBS’s Our Movie (3.03%), MBC’s Oh My Ghost Clients (2.23%), KBS2’s The First Night With the Duke (2.05%), and For Eagle Brothers (1.47%), as well as ENA’s Salon de Holmes (1.41%) and Netflix’s Mercy for None (1.04%).
In terms of cast popularity, Good Boy stars Park Bo Gum and Kim So Hyun rank high, garnering 7.53% and 3.80% respectively. Meanwhile, Our Unwritten Seoul showcases the talents of Park Bo Young and Park Jin Young, who hold shares of 6.23% and 6.21%. Lee Jung Jae from Squid Game Season 3 maintains a strong presence with 5.66%, while rising stars Choo Young Woo and Cho Yi Hyun from Head Over Heels capture 4.03% and 3.98%.
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Outside the realm of scripted content, reality and variety shows continue to thrive. Leading the pack is Mnet’s World of Street Woman Fighter, which commands 11.54% of viewership. This dynamic dance competition has become a cultural phenomenon, drawing attention for its fierce performances and empowering themes.
ENA/SBS Plus’s I Am Solo follows closely at 5.45%, offering an intimate look into the lives of single individuals navigating life and love. tvN’s long-running favorite You Quiz on the Block holds steady at 3.25%, while Channel A’s Heart Pairing comes in at 3.07%. Additional highlights include I Am Solo: Love Continues (2.54%), MBC’s I Live Alone (2.36%), and KBS2’s Gag Concert (2.10%).
Popular personalities from these non-drama programs also enjoy significant viewer engagement. Heart Pairing’s Lee Je Yeon leads with 1.73%, followed by KYOKA from World of Street Woman Fighter at 1.71%. Other prominent figures include OSAKA Ojo Gang (1.45%), An Ji Min (1.38%), and BUMSUP (1.35%), all contributing to the show’s vibrant energy.
For those eager to catch up on trending Korean dramas and variety shows, several platforms offer convenient access. Whether through streaming services or on-demand options, fans can immerse themselves in the latest episodes and discover why these programs continue to captivate audiences worldwide.
