Growing Popularity of Vietnam Among Australian Travelers
Vietnam has become a top choice for Australian tourists looking for immersive and meaningful cultural experiences. The Southeast Asian country offers high-quality travel opportunities at a significantly lower cost compared to other popular destinations, making it an attractive option for budget-conscious travelers.
A recent article highlighted Vietnam as a vibrant, atmospheric, and culturally rich nation. According to the latest data from the Australian Bureau of Statistics (ABS), the number of Australians visiting Vietnam in the first quarter of 2025 saw a remarkable 54% increase compared to the same period in 2019. This growth outpaces all other international destinations, indicating a strong trend in favor of Vietnam.
Nicole Newport, the Regional Sales Director for Oceania at InsideAsia Tours, emphasized that there is clear evidence showing Vietnam’s rapid rise as a favorite travel destination among Australians. She believes this trend will continue in the coming years. Newport pointed out that Vietnam’s geographic proximity to Australia, combined with its diverse range of experiences—from historic cities and bustling markets to breathtaking natural landscapes—makes the country feel like multiple destinations in one.
More travelers are now seeking meaningful cultural adventures that go beyond the typical tourist trail. This shift in preferences aligns well with Vietnam’s offerings, which include deep historical insights, local traditions, and unique regional flavors.
Another key factor contributing to Vietnam’s appeal is the favorable exchange rate between the Australian dollar (AUD) and the Vietnamese dong. A spokesperson for Travel Money Oz noted that Vietnam consistently provides Australians with incredible value. With the Australian dollar appreciating against the Vietnamese dong in recent months, travelers are reaping even more benefits.
For instance, an average meal or taxi ride costs around 5 AUD (US$3.28), while a one-liter bottle of purified water is priced at just 80 cents. These affordable prices make it easier for travelers to enjoy their stay without breaking the bank.
Travel platform Klook reported a significant 250% year-on-year increase in hotel bookings in Vietnam between March and June 2025. This surge in bookings reflects the growing interest in Vietnam as a travel destination. The most searched destinations include Ho Chi Minh City, Hanoi, Da Nang, Ha Long Bay, and Hoi An, each offering distinct experiences and attractions.
Key Attractions in Vietnam
- Ho Chi Minh City: Known for its bustling streets, historical landmarks, and vibrant nightlife.
- Hanoi: Offers a mix of old-world charm and modern energy, with its famous Old Quarter and museums.
- Da Nang: A coastal city with beautiful beaches, cultural sites, and scenic views.
- Ha Long Bay: Famous for its emerald waters and thousands of limestone karsts, often referred to as one of the natural wonders of the world.
- Hoi An: A UNESCO World Heritage Site known for its well-preserved architecture, lantern-lit streets, and rich cultural heritage.
Conclusion
As Australian travelers increasingly seek meaningful and culturally enriching experiences, Vietnam continues to stand out as a compelling destination. Its combination of affordability, diverse experiences, and rich cultural heritage makes it an ideal choice for those looking to explore beyond the usual tourist spots. With the continued growth in visitor numbers and rising interest in cultural travel, Vietnam is set to remain a top choice for Australians in the years to come.
