The Rise of Female Real Estate Influencers in Nigeria
The Nigerian real estate industry is experiencing a significant transformation, redefining how homes, land, and properties are bought and sold. As the digital age continues to reshape traditional practices, even experienced agents are finding it necessary to adapt their strategies. Today’s real estate influencers are not just selling properties; they are selling lifestyles, luxury, and aspirations. This shift has given rise to a new generation of female realtors who are making waves in the industry.
Pioneering Women in Real Estate
One such figure is Blessing Orji, popularly known as Oma Barbie. With over 123,000 Instagram followers, she has carved a niche for herself as a “real estate queen.” Specializing in high-value property sales, rentals, and development, Orji has built a reputation for her bold beauty and connections to influential clients. Her ability to close multimillion-naira deals has made her a prominent name in the sector.
Ehizogie Ogbebor, the CEO of Sayaveth Interiors and Hotel, is another powerhouse in both real estate and interior design. With 562,000 Instagram followers, she is recognized for creating luxurious homes and royal estates from scratch. Her decades-long experience and signature aesthetic have solidified her position as one of the most influential women in Nigeria’s luxury property market.
Adeyege Anuoluwapo, founder of Queen Anu Homes and Properties, deals in smart home apartments and luxury properties across 26 Nigerian states. With 2,882 Instagram followers, she has gained recognition for her class and business acumen. Anuoluwapo was named among the 101 Persons of the Year by @40under40nigeria, highlighting her growing influence in the industry.
Juliet Anuisiuba, self-acclaimed as the “Lolo 1 of Real Estate,” is a real estate expert, coach, and investment strategist. As the founder of House of Julieta and a graduate of the Lagos Business School, she has amassed over 32,000 Instagram followers. Known for her impeccable style and fashion sense, Juliet has built a portfolio that includes premium land and home sales worth hundreds of millions. She also hosts mentorship sessions, earning several awards for her contributions to the industry.
Expanding Influence and Impact
Adunni Rinwa, founder and CEO of Rinwa Realty Limited, is a standout in the luxury property space. A certified luxury home marketing specialist with over 40,000 Instagram followers, she is a proud member of Forbes BLK. Rinwa has sold properties worth billions of naira and is also a philanthropist and founder of the Real Estate Success Circle, a mentorship platform for aspiring realtors. Her fashion-forward style and expertise in luxury marketing make her a unique presence in the industry.
Gbemileke Banjo, founder of Vans and Resa, operates a real estate and lifestyle investment company across Nigeria, Dubai, and South Africa. As a certified luxury marketing specialist, she has closed transactions worth over N500m. Her Instagram page, with over 24,000 followers, showcases her bold style and flair for the luxury property scene. Her firm won the Emerging Real Estate Company of the Year 2024 at the Shortlet Elders Awards.
Emem Okon, founder of Rabon Homes Limited, operates across the Lekki-Ajah-Ikoyi axis in Lagos and Asaba in Delta State. With 162,000 Instagram followers, she is known for her radiant smile and engaging videos. Okon markets both land and luxury homes, and despite her modest dressing, her elegant figure and charm make her stand out. She claims to have sold properties valued at over N500m, steadily building her influence in the industry.
Arinola, founder of Ace of Arin Properties, is known for her dynamic approach to property sales, off-plan developments, and real estate banking. With over 11,000 followers on Instagram, she combines modern marketing with a stylish personal brand. Her youthful energy, award-winning track record, and strong digital presence continue to attract investors across Nigeria.
These women are not only reshaping the real estate landscape but also inspiring a new wave of professionals in the industry. Their success stories highlight the evolving role of women in real estate and the impact of digital platforms in expanding their reach and influence.
