Tom Cruise’s social media is a far cry from an endless promotion of various movies that recently hit theaters. While Cruise posts clips, photos and unique tidbits about his own films on his X account, one specific post in late-April stood out from the rest.
The
Mission: Impossible
star had one post in the middle of wild clips from his upcoming film—a photo of himself
holding a movie stub
in front of a banner for the Ryan Coogler-directed film
Sinners
.
The caption was the highest praise for Coogler, star Michael B. Jordan and the rest of the
Sinners
cast and crew.
“Congratulations Ryan, Michael, and to the entire cast and crew. Must see in a cinema and stay through the end credits!”
Cruise posted on X
.
Unsurprisingly, Cruise’s message and post went viral quickly, as he threw his support behind the movie on social media and by seeing it in theaters.
Sinners
became a box office juggernaut, currently ranking No. 10 among all R-rated movies on the cumulative domestic box office, pulling in $277.3 million, per
The Numbers
.
While
Sinners
is an undisputed hit with fans, it excelled at IMAX theaters, as the movie was filmed with IMAX cameras. Cruise’s support of the movie led to IMAX CEO Rich Gelfond texting him a thank you message for supporting the film.
As
The New York Times
reported, Gelfond said Cruise responded quickly with a candid message.
“When one movie wins, we all win,” Gelfond revealed Cruise said.
Cruise’s support of
Sinners
and his mindset in doing so, is telling. Especially considering that
Mission: Impossible – The Final Reckoning
was nearing its debut at the time of his social media post.
But Cruise’s love of movies and full-blown push to keep fans seeing movies in theaters trump any promotion of his own films, and that much has become apparent.
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