The Uncertain Future of Thrifty Ice Cream
If Thrifty Ice Cream had a flavor this month, it would undoubtedly be Rocky Road. The original Rocky Road promised “an unforgettable adventure of rich chocolate, gooey marshmallows, and crunchy California almonds.” However, the current journey feels more like a pothole-filled scoop of uncertainty.
The brand has been in the spotlight recently due to its uncertain future. Reports suggest that the owners of Monster Energy Drinks have acquired the rights to Thrifty Ice Cream. Change is already underway—but what it means for this iconic brand remains unclear.
For weeks, media outlets have reached out to Thrifty’s team with questions about the future of the beloved ice cream. Some key questions include:
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- How many Thrifty ice cream counters will remain—and where?
- What other retail locations will continue to carry Thrifty?
- Are there any plans for expansion?
So far, these questions have gone unanswered. The entire Thrifty press email has now been dismantled. While previous messages were delivered, the latest attempt bounced back as “undeliverable.”
The Thrifty website remains online, as do its social media pages—though they’ve been dormant for months. That is, until Wednesday, when a flicker of activity appeared: a post reading, “We know we’ve been quiet and we’re sorry… some sweet news is coming soon.” The post also mentioned that DMs are open and hinted at “making new memories.”
A call to the 1-800 number still listed for Thrifty Ice Cream resulted in a kind representative confirming that media contacts were no longer available due to the sale. When asked about the future of Thrifty, she said the ice cream is still being sold in various supermarkets and named a few. Beyond that, there was no one else to speak with.
It was CNBC’s Fast Money that first reported the co-CEOs of Monster Beverage Corporation had scooped up Thrifty’s assets for approximately $19.2 million. Following this report, efforts were made to reach out to Monster Beverage Corporation. However, the response was directed to a generic info email address.
A message was sent asking to set up a time to speak with the duo behind Monster Beverage Corp to discuss the future of Thrifty. The message also requested information regarding future plans for Thrifty, including whether ice cream is still being sold in markets, any plans for more standalone shops, and changes for the factory—such as job gains or losses.
So far, there has been no response. Except for those cryptic social media posts, it seems Thrifty is quietly working behind the scenes.
The iconic cylinder scoop is now in their hands. The public is waiting for answers—and hoping to tell the next chapter of this legendary ice cream brand.
As more information becomes available, updates will follow. For now, the story of Thrifty Ice Cream remains a mystery, filled with anticipation and uncertainty.
