Examine the work of numerous top photographers currently active online. Their images are widely recognized and featured in different publications, advertisements, and digital platforms. They have established careers that have motivated and influenced many individuals. In fact, their creations leave us in awe. Surprisingly, all this success isn’t primarily driven by social media. Rather, it stems from the interpersonal skills and networking efforts these photographers use to create relationships and foster trust. This is the common pitfall many photographers fall into — without even realizing they’re wasting their time.
The Social Media Suck
Everyone has experienced the stress of creating content for social media, which feels like trying to feed an insatiable mouth. It’s similar to having a child without asking for one, and it doesn’t provide the things you truly need in life. However, after several years, a child can become independent. No social media platform will create content for you. Instead, it will drain you through the mechanism of algorithms. You may offer it art, but it won’t make a difference. Rather, it requires content that aligns with its preferences.
I’m not sure about you, but I didn’t sign up for a child who is this ungrateful. If I had known I’d end up with one, I would have had a vasectomy years ago or asked my partner to have an abortion instead.
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You’re pursuing a system. The outcomes of pursuing a system will trail behind you, much like a cart follows the ox that drags it. Here, you are the ox carrying the weight of the system — and this load will gradually exhaust you until you are ultimately replaced and sent to retire.
Get Your Creativity Back
To regain your creativity, stop attempting to satisfy the algorithms. Rather, redirect that effort towards yourself. Your creative mind requires rest and a break. As mentioned in the bookMindfulness in Plain English, Have you ever observed that after taking a break, you return with new ideas, a more positive outlook, and a clearer sense of what matters? This happens because you have the chance to unwind and think about your life. The time away helps you gain clarity and sort out the noise in your thoughts.
You require genuine time away from the platforms where you create your art.
Notice how I’m using the phrase “making art.” You shouldn’t just concentrate on creating content. Instead, you should focus on producing art that endures and then create content to showcase that art. One of my favorite photographers who has been doing this lately isJaina Cipriano, who we featuredRecently, she has been recognized and employed for her creative abilities. However, she also utilizes social media to showcase the art she produces. Her main focus is not creating art solely for Instagram or engaging with trends. Rather, it’s about putting herself first.
Focusing on herself can take various forms. At times, it could involve reading, watching films, attending therapy sessions, creating props, and more. This is paired with significant people-related work—building personal relationships directly and turning off all the notifications and applications that constantly seek our attention.
The Truth
Wishing that the algorithms will function for you or that you’ll meet their expectations is similar to waiting for the sea to still so you can take a bath.
Create your art primarily for yourself and build the foundation from there. Once that is addressed, you can then focus on pleasing others. Prioritize satisfying people before trying to meet the needs of algorithms.
