A scene at the Guinness Smooth Runway
When creativity, culture, and music collide, something magical happens; and this year’s Telecel Ghana Music Awards (TGMA) was living proof. Back for its second year as an official partner, Guinness Smooth helped shape the night with the right spark.
From the red carpet to the main stage, the energy was unmistakably Ghanaian and unapologetically bold.
This year’s theme, “Proudly Made in Ghana,” was a salute to local talent and cultural pride; values that align perfectly with the Guinness Smooth vibe.
One of the night’s standout moments was the Guinness Smooth Runway Experience. It was the ultimate expression of the “Make It Yours” spirit.
Guinness Smooth sponsored the event and elevated it. Guests enjoyed smooth tastings in curated lounges and stylish brand zones scattered across the arena. With its easy-drinking vibe and confident character, the stout became part of the night’s rhythm; woven into the fashion, the conversations, and the celebrations.
Beyond the glamour, Guinness Smooth’s presence at TGMA is a reflection of a commitment to Ghana’s cultural and creative landscape. From fashion and music to bold, everyday expressions of identity, the brand continues to champion the creators, disruptors, and tastemakers shaping what it means to be Ghanaian today.
As the lights dimmed on TGMA 2025, one thing was clear: Creativity met confidence. Flavor met flair. And just like that, the night became unforgettable, with Guinness Smooth.
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TGMA 2025: Guinness Smooth Brought The Vibes, Style & Flavour
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