Uganda Breweries’ brand, Smirnoff, has launched an exciting new art-focused event prior to the Smirnoff Fiesta scheduled for May 31 at the Kampala Sheraton Gardens.
In line with its commitment to crafting unique and engaging experiences for the daring and expressive youth of today, Smirnoff has launched the Smirnoff Art Project. This pioneering initiative merges visual arts, technology, fashion, and music to redefine consumer interaction at events.
“Being a brand that excels in creativity, community, and self-expression, we’re thrilled about expanding the horizons of what a musical event can offer,” stated Judie Nandekya, who serves as the Smirnoff Brand Manager at Uganda Breweries.
The Smirnoff Art Project vividly embodies our new international initiative We Do What We Want, highlighting shared creativity and ingenuity. This event transcends being just a musical performance; it offers an immersive sensory journey orchestrated by Smirnoff.
To make this concept a reality, Smirnoff joined forces with a team of forward-thinking Ugandan artists such as cartoonists, mural painters, digital illustrators, and designers from Katoto Studio, XR Studio, Fatisharts, and House of Sosho.
Guided by Smirnoff’s creative vision, this partnership has resulted in a striking Smirnoff artwork, an engaging virtual reality Smirnoff Metaverse experience, captivating photo booth setups with illusions, augmented reality filters, and exclusive limited-edition clothing items set to debut solely at the event.
“Smirnoff tasked us with bringing the brand’s dynamic energy and sense of liberation to life through engaging art experiences. Transforming this daring concept into a genuinely impactful environment for our audience has been quite an extraordinary adventure,” stated Natasha Karungi, who leads the project team.
The third installment of the Smirnoff Fiesta will showcase an impressive array of art installations along with a top-tier roster of DJs like Etania from “Life of the Party,” Lil Stunner, DJ Dranix, Wiz J, Vanss, Emm That Guy, and Deejay Alza. The event will be emceed by a dynamic group of MCs featuring Sammy Wetala, Viana Indi, Josh MC, Saint Trevor, Tojo 256, Casmir, and Adele Kiele.
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