Phu Quoc Island Emerges as a Top Destination for Chinese Travelers
Phu Quoc Island has become one of the most sought-after travel spots for Chinese tourists in the first half of this year. According to data from online travel platform Agoda, it ranks as the third most searched Vietnamese destination, following Ho Chi Minh City and Hanoi. This surge in interest highlights the island’s growing appeal and its transformation into a prime tourist hotspot.
Factors Behind the Rise in Popularity
The increased demand for Phu Quoc is likely attributed to its breathtaking natural beauty and improved international flight connections. Agoda’s analysis of booking data from January to June shows that these factors have played a significant role in drawing more visitors to the island. The combination of pristine beaches, lush landscapes, and convenient access has made Phu Quoc an attractive choice for travelers seeking both relaxation and adventure.
Record Numbers of Visitors
In the first quarter of this year alone, Phu Quoc welcomed over 40,000 Chinese tourists, surpassing the total number of visitors recorded in 2024. By the end of June, the island had received approximately 140,000 Chinese tourists, marking a doubling of the figure compared to the same period in the previous year. These numbers reflect a strong upward trend in visitor traffic, indicating that Phu Quoc is becoming a key destination for Chinese travelers.
Local Leadership and Tourism Development
Tran Minh Khoa, chairman of Phu Quoc, emphasized the significant increase in Chinese visitors during the January-June period. He noted that the island’s tourism sector is benefiting from this influx, with local businesses and service providers adapting to meet the growing demand. The local government and tourism authorities are working closely with private enterprises to ensure that infrastructure and services continue to improve, enhancing the overall visitor experience.
Demand for Specialized Services
Chinese travel agencies are also pushing for more tailored tour options that cater specifically to their clients. There is a growing call for guided tours led by professional guides who are fluent in Chinese, as this helps bridge language barriers and provide a more seamless travel experience. This shift reflects a broader trend in the tourism industry, where personalized services are increasingly valued by international travelers.
Celebrities and Cultural Influence
The island has also attracted attention from prominent Chinese celebrities, further boosting its visibility on the global stage. In February, renowned actor and martial artist Vincent Zhao celebrated the Lunar New Year holiday with his family on Phu Quoc Island, showcasing the destination’s appeal to high-profile individuals. Similarly, actor Johnny Huang was spotted vacationing on the island alongside a young woman, reinforcing the perception of Phu Quoc as a luxurious and scenic getaway.
Recognition and Growth
Phu Quoc’s reputation as a premier travel destination has been further solidified by its recognition in international publications. Last year, the island was voted the second most beautiful in the world by readers of Travel+Leisure magazine, following the Maldives. This accolade has contributed to the island’s global image and has helped attract a diverse range of tourists.
In the first half of this year, Phu Quoc welcomed nearly 900,000 international visitors, representing a 76.7% increase compared to the same period in the previous year. This remarkable growth underscores the island’s continued success in attracting tourists from around the world, particularly from China. As Phu Quoc continues to develop its tourism infrastructure and expand its offerings, it is well-positioned to maintain its status as a top global destination.
