In a significant development for the world of motorsports, Ram has officially confirmed its return to NASCAR competition starting in 2026. This marks the entry of the fourth major manufacturer into the sport, joining Chevrolet, Ford, and Toyota. The Stelantis brand will debut in the Camping World Truck Series, using it as a strategic launchpad to build momentum before potentially expanding into the Cup Series as early as 2027.
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The vehicle that will represent Ram on the track is powered by a 5.7-liter Hemi V-8 engine, a decision that has generated considerable excitement among fans and industry observers alike. The truck made its debut at Michigan International Speedway ahead of a Cup race, where it was warmly received by spectators. Further boosting visibility, the truck also appeared at Darlington Raceway for a promotional event, fueling speculation about Ram’s long-term ambitions in NASCAR.
Interestingly, the announcement of Ram’s return had immediate commercial implications. Within just 24 hours of the news breaking, over 10,000 orders were placed for Hemi-powered Ram trucks. This surge in demand occurred during the second quarter of 2025 and signaled a promising turnaround for the brand, which had reported sales of 373,120 pickup trucks—both light-duty and heavy-duty models—in all of 2024.
Ram attributes the dip in sales to various external factors, but many analysts believe the reintroduction of the powerful V-8 engine could be a key catalyst for revitalizing the brand’s market position. For customers, the future looks bright, with Dodge offering an impressive 10-year/100,000-mile powertrain warranty, adding value and confidence to prospective buyers.
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From a performance standpoint, the 5.7-liter V-8 delivers 395 horsepower and 410 pound-feet of torque, positioning itself competitively against other vehicles in the series. However, entering the Cup Series requires more than just a strong engine; manufacturers must undergo an 18-month observation period involving extensive wind tunnel testing and securing final approvals from NASCAR officials.
John Probst, NASCAR’s Executive Vice President and Chief Racing Development Officer, expressed optimism about potential new entrants. “We’re very close with one other,” he stated, hinting at ongoing discussions with additional manufacturers. He emphasized the magnitude of commitment required for OEMs to join NASCAR, noting that such decisions involve thorough research and high-level approvals.
As for team partnerships, Ram has yet to announce any official collaborations. Several teams are considered potential candidates:
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McAnally Hilgeman Racing (MHR): Known for their strong performance with Chevrolet, MHR fields four entries in the Truck Series. With Chevy expanding its partnership with Spire Motorsports, MHR could be persuaded to switch allegiances.
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GMS Racing: Although the team suspended operations in 2023, the prospect of partnering with Ram might prompt a revival. GMS Racing has a proven track record, having fielded successful drivers like Sheldon Creed and Zane Smith.
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Niece Motorsports: Initially rumored to be considering a move to Ram, Niece Motorsports publicly affirmed its continued allegiance to Chevrolet, dashing those hopes.
With the Daytona race just six months away, time is of the essence for Ram to finalize a team partnership and begin preparations for the 2026 season. The next few months will be crucial in determining how effectively Ram can integrate into NASCAR and lay the groundwork for a competitive presence in both the Truck Series and potentially the Cup Series in the near future.
