A New Chapter for Malbon Golf: Expanding into Activewear with Fabletics
The Malbon brand is taking a bold step beyond its roots in the world of golf. Stephen and Erica Malbon, the founders of the popular Malbon Golf brand, have recently ventured into new territory by collaborating with Fabletics on a capsule collection that merges active performance with golf-inspired streetwear. This marks a significant shift for the couple, who are now exploring creative directions outside their core business.
In October, the married duo brought in Aaron Heiser, a former Nike executive, as the company’s first chief executive officer. This move allowed Stephen and Erica to transition into the role of co-chief creative officers, giving them more time to focus on other projects. The collaboration with Fabletics has become one of those key initiatives, offering the couple an opportunity to explore their creative potential in a new way.
“This collaboration with Fabletics gave us the opportunity to step into our roles as creative directors in a new and exciting way,” said Stephen and Erica Malbon. “Merging our complementary perspectives—grounded in a shared mission to cultivate fashion-forward sportswear—was incredibly rewarding. We’re proud of the pieces we created and can’t wait for our community to experience them.”
Don Ressler, co-founder of Fabletics, also expressed enthusiasm about the partnership. “Creating Stephen and Erica Malbon for Fabletics was a once-in-a-lifetime opportunity for us,” he said. “As a brand, we pride ourselves on pursuing authentic collaborations that not only push the boundaries and expectations of activewear, but that bring like-minded creative powerhouses together to challenge buyers’ perception of where fashion and performance can intersect—something I know we’ve accomplished with this collection.”
The 27-piece unisex collection is designed to be worn both on and off the course. It includes several new styles for Fabletics, such as a minidress, pleated pants, and a windbreaker for women. For men, the brand’s Don Pant has been reimagined in a pull-on pant and shorts style with a baggier fit and belt loops. The collection features bold patterns, including three conversational prints from illustrator Brandon Campbell—desert, coastal, and pines—that showcase graphics of nature and animals. The color palette is soft and includes tones like bone, seafoam, bay blue, and Sedona sunrise.
Fabletics has also ensured inclusivity in sizing, with menswear ranging from XS to XXL and some pieces offered up to 4X. Women’s sizes range from XXS to 4X. Prices for the collection range from $14.95 to $134.95 and will be available beginning Wednesday at Fabletics stores and online.
“At the heart of our brand is the belief that golf should be accessible to everyone and that includes what you have access to wearing on the green that makes you feel and look good while not sacrificing performance,” said the Malbons. “This is the first time we have teamed up as creative directors, so for us to find the right partners to bring our shared vision to life was key, and that’s exactly what we found in Fabletics. They are fellow disruptors—for them, in activewear—and we are thrilled that we could combine forces to create something entirely unique to both our brand DNAs.”
Fabletics, based in El Segundo, California, was co-founded in 2013 by Kate Hudson and TechStyle Fashion Group. Malbon Golf, on the other hand, launched in 2017. The collaboration between the two brands highlights a growing trend of blending sports and fashion, creating products that cater to a wider audience while maintaining high standards of quality and design.
This new venture represents a promising direction for the Malbon brand, as they continue to expand their influence beyond the golf course and into the world of activewear. With Fabletics as a partner, they are well-positioned to introduce fresh, innovative designs that resonate with a diverse group of consumers.
