Jay Chou’s Explosive Douyin Debut and Its Impact
The Mandopop sensation, Jay Chou, has made a remarkable entry into the Chinese social media landscape. Within just one day of launching his account on Douyin, China’s equivalent of TikTok, he managed to accumulate 11 million followers, creating a significant buzz across the internet. This sudden surge in popularity has not only captured the attention of fans but also had an impact on the stock market.
Jay Chou officially launched his account, named “Classmate Chou,” on July 9 at 11 a.m. Despite not posting any content initially, the follower count skyrocketed from 160,000 to 450,000 within just 10 minutes. The numbers continued to climb rapidly, surpassing 1 million in half an hour. By the afternoon of July 10, the number of followers had exceeded 11 million, marking an impressive achievement for the 46-year-old singer.
Rumors began circulating that Douyin had paid a substantial sum to secure Jay Chou’s presence on the platform. However, these claims were later denied by the platform itself. The exact nature of the deal remains unclear, but the mere presence of such a high-profile artist has undoubtedly increased the platform’s visibility and appeal.
The impact of Jay Chou’s debut extended beyond social media. His involvement with Douyin also influenced the stock price of Star Plus Legend, a company co-founded by his mother, Yeh Hui-mei. According to reports, the company’s shares saw a dramatic increase on July 9, rising more than 1.6 times. The stock reached a peak of HK$17 (US$2.15) before closing at HK$12.44. This surge highlights the strong connection between Jay Chou’s influence and the financial performance of related companies.
Jay Chou is a celebrated figure in the music industry, having gained fame in 2001. With over 30 million records sold, he has become one of Taiwan’s most successful artists. In addition to his musical achievements, he has also made a name for himself as an actor, businessman, and investor. His diverse career has allowed him to maintain a strong presence in various industries.
This new Douyin account marks Jay Chou’s second Chinese-language social media profile. In 2020, he launched an account on Kuaishou, which serves as a competitor to Douyin. On Kuaishou, he currently has around 48 million followers. Additionally, Jay Chou maintains a significant following on other platforms, including 10.4 million followers on Instagram and 4.3 million on Facebook.
The rapid growth of his Douyin account demonstrates the immense popularity of Jay Chou among Chinese audiences. His ability to attract such a large following so quickly speaks volumes about his influence and the effectiveness of social media in today’s digital age. As he continues to engage with his fans on this platform, it will be interesting to see how his online presence evolves and what further impact it may have on both his career and the broader entertainment industry.
