A Journey of Beauty and Self-Expression
In the world of beauty, few individuals stand out as boldly as Adey Olaoluwa, the founder of The Frontal Queen. Known for her expertise in hair and makeup, she has become a beacon of inspiration for many. Her journey, marked by personal growth and professional success, showcases the power of embracing one’s unique identity through style.
Growing up in Nigeria, Olaoluwa found her passion for hair early on. “Saturdays were for the salon. You’d wake up knowing that you were to spend the whole day there,” she recalls. These moments shaped her understanding of beauty and her own relationship with her hair. As a child, she was accustomed to relaxers, which were common in her community. However, her true journey began when she decided to embrace her natural hair.
At 16, Olaoluwa moved to the U.S., where she pursued higher education, eventually earning her ABD status in a PhD program. Yet, her heart always remained with hair. During college, she transitioned from relaxers to natural hair, experimenting with wigs and learning on her own. This self-taught approach led her to Los Angeles, where she launched her career in the beauty industry.
Despite her success, Olaoluwa faced challenges in finding products that worked for her and her clients. This struggle inspired her to create The Frontal Queen, a brand known for its innovative products like the Lace Melting Spray, which has become synonymous with her name.
Key Insights from The Frontal Queen
Olaoluwa’s favorite part of her work is witnessing the transformation of her clients. She emphasizes the importance of creating a positive experience, noting that it’s about more than just the look—it’s about the emotional connection and the confidence it brings.
Her go-to products include the Hair Chaser brush, which simplifies the flat ironing process, and the Kiss Tintation Hair Color Spray, which helps achieve a natural look. These tools are essential in her daily routine, allowing her to deliver exceptional results efficiently.
When it comes to hairstyles, Olaoluwa favors the closure behind the hairline method. This technique not only lasts longer but also allows for a more natural appearance, especially during warmer months. It’s a practical solution that meets the needs of her clients while maintaining aesthetic appeal.
Tips for Healthy Hair
Olaoluwa’s top tip for healthy hair is regular washing and proper care. She stresses the importance of scalp health, particularly for those who wear protective styles. Maintaining a clean and healthy scalp ensures that the hair remains strong and vibrant.
One myth she aims to debunk is the belief that glue pulls out edges. Olaoluwa explains that this depends on the product used. Her experience with various wig glues led her to create The Frontal Queen, emphasizing the importance of science-backed products.
Lessons from Clients
Through her interactions with clients, Olaoluwa has learned the value of discipline and deep customer understanding. She notes that showing up consistently, even on tough days, builds momentum and impact. Connecting with clients on a personal level fosters loyalty and a sense of community.
She also shares that affirmations play a significant role in her work. Providing a safe space for her clients, whether they’re dealing with personal challenges or seeking confidence, is a core part of her practice. Her approach goes beyond aesthetics, focusing on emotional well-being and self-expression.
Olaoluwa’s journey highlights the intersection of beauty, personal growth, and community. Through her work, she continues to inspire and empower others, proving that true beauty lies in authenticity and connection.
