At 23 years old, music producer, director, DJ, and songwriter Peace Oredope, known as P.Priime, discusses his career, accomplishments, and various topics with Naomi Chima.
Could you tell me about your educational journey?
I went to my father’s alma mater — Nuga Paul High School located in Ejigbo, Lagos.
When you began your journey in music production, what kind of backing did you receive from your family?
I received great support from both of my parents, yet I am particularly grateful for my brother’s backing. Whenever they voiced concerns over me being out late, he stood up for me. He encouraged them to allow me pursue my passions. Dad purchased my initial piano and later arranged for a music instructor upon seeing how captivated I was with playing. Mom ensured not to pile on additional pressure whenever possible. These small gestures collectively had a significant impact on where I stand today.
You began making music at a young age. What attracted you to it?
My journey began with an intense passion for music. Becoming a producer wasn’t my initial aim—it simply evolved over time. While I was engaged in playing the piano, spinning records as a DJ, and consuming vast amounts of music, I also dabbled with FL Studio on my computer without knowing much about it initially. As I explored this software more casually, I gradually discovered that I had been crafting melodies and beats. This unexpected discovery marked the beginning of my musical adventure.
What difficulties did you encounter during your music production journey, particularly when collaborating with prominent artists?
Being creatively blocked is indeed a genuine issue. Initially, I spent all my time in the studio since it brought me happiness. However, as days passed, I understood that living beyond the confines of the studio was also essential for me. This is how I rejuvenate—by watching movies, visiting nightclubs, and dining out solely to have fun.
Additionally, managing interactions with artists and other creatives can be tough. I’m still acquiring knowledge, yet effective communication remains crucial. At the end of the day, we’re all humans, so you must figure out how to connect with individuals—be it for business matters, permissions, or collaborative creativity.
Who was your first major collaborator, and how did that experience feel?
It was Zlatan who orchestrated it. After I contacted him with some beats, my manager arranged everything. Despite not knowing me previously, he showed up at the studio. On that day, we produced something incredible. The whole experience felt dreamlike. Our collaboration from that session developed into a strong partnership as we kept making music together. This marked a pivotal moment in my career.
Could you share some key moments from your work with artists like Wizkid, Rema, and Asake?
It was incredible. I wouldn’t describe my involvement as working for them, but more like collaborating together; every project is a team effort. Each artist contributes their own distinct vibe. When it comes to Wizkid, we usually establish the atmosphere and let things unfold naturally. For Rema, our process often begins with a beat or a sample which then evolves into something bigger. And with Asake, once we enter the recording room, it becomes an immersive experience filled with positive energy throughout.
Has your age ever presented difficulties, particularly when collaborating with more seasoned performers?
The sole issue was that people were wary due to my age—being under 18 when I began. However, everybody was quite empathetic. Whenever I had to leave early or avoid specific activities, they honored those boundaries. For this level of backing, I feel thankful. Fortunately, I didn’t encounter significant prejudice.
What drives your creativity?
An unyielding drive for greatness. When I undertake something, I strive to excel at it. Music truly captivates me, thus it never feels burdensome; rather, it brings joy.
What factors contribute to a fruitful collaboration between an artist and a producer?
Initially, establish a solid personal bond. Develop an authentic relationship that goes deeper than just the music. Next, grasp the overall concept and set your ego aside. When you achieve shared respect and agreement, the musical collaboration flows effortlessly.
The production you did for Rema’s ‘Rave & Roses’ featured a distinctive sound. Could you share your methodology?
The objective was simply to have fun and experiment. We were diving into new ideas, discovering what we might produce without any stress—just pure creative expression.
Could you share some tips with upcoming music producers?
Embrace your enthusiasm. When you genuinely adore what you’re doing and dedicate yourself to it, success will follow. Continue striving, continue acquiring knowledge, continue producing. Eventually, the industry will acknowledge your efforts.
What strategies do you use for dealing with criticism or unfavorable comments?
I am hardest on myself. No one can share insights with me that I haven’t already shared with myself. I remain genuine, ponder over critiques, and learn from them. For me, music has a spiritual quality; it mirrors my state at any point in time.
You were trained at the Sarz Academy. How did that influence your path?
Interacting with Sarz in 2018 was transformative. He was an individual I’ve long looked up to. Apart from his technical abilities, he taught me the value of keeping things simple and grasping the business aspects of the music industry. Additionally, the sense of belonging within that community turned into a second family for me.
What gives your music its distinctive quality?
I refuse to confine myself to one category. Instead, I dive in and enjoy the musical journey. What I believe distinguishes me is the effort I invest in each production. My goal is always to achieve greatness.
Could you tell me about the toughest assignment you’ve tackled recently?
To be honest, the past year flew by in a haze. I constantly shifted between various recording sessions. There hasn’t been a moment for reflection since I’m still on the go.
Share your experiences working on Asake’s ‘Lungu Boy’ and Wizkid’s ‘Morayo’.
‘Lungu Boy’ was created during a casual visit to Asake’s place where I simply intended to relax. With my laptop at hand and feeling inspired, we ended up producing something special. The same goes for Wizkid; he may invite me over for a meal or some company, and soon enough, we find ourselves crafting remarkable music together. This process is always natural and spontaneous.
What strategies do you use to remain adaptable as a producer?
I concentrate on my own path. I ignore what everyone else is up to. I follow my instincts. Additionally, I collaborate with forward-thinking artists who continually transform themselves, making it simple to consistently produce new music.
Reflecting on the past, what do you believe has contributed most significantly to your achievements?
All praise goes to God, for it is not through my strength that this has happened; He is the one who ensures that everything falls into place.
When was the moment when you first earned significant income through music, and what emotions did you experience at that time?
I can’t pinpoint precisely when I earned my first million, but I vividly recall making my first ₦500,000. It seemed almost surreal. This happened before I turned 18, and I was also facing some threats from someone back then. So, it was an intense blend of fear and exhilaration. At that moment, I realized just how seriously one could take their musical career.
Given your degree of achievement, what strategies do you use for dealing with female attention?
(H laughs) I’m married with 42 children. Just teasing! Like any other young fellow, I’m simply making the most of my life and having fun.
H
ow do you relax?
I read, watch movies and play video games, which I’m actually doing right now. I also spend time with friends and my manager. I recently went to a Japanese restaurant and tried new food. I like to do things that take my mind off work.
What are your preferred dishes and athletic activities?
When it comes to meals, nothing surpasses the combination of rice and stew. Additionally, I derive pleasure from playing table tennis.
Akon has claimed that he introduced Afrobeats to Nigeria. How do you feel about the origins of Afrobeats?
Afrobeats represents an African cultural phenomenon. This genre does not belong exclusively to a single nation or individual. Highlife, which serves as a cornerstone for Afrobeats, originated in Ghana. Credit must be attributed appropriately here. Just as we wouldn’t overlook the origins of house music when performing Afro-house, similarly, we should recognize the contributions of earlier musical styles.
How important is teamwork in your method of creation?
A substantial project. I enjoy collaborating with individuals who share my mindset and are close acquaintances. If you’re as enthusiastic and motivated as I am, we could create something remarkable together. However, I only enter the studio with those who demonstrate their dedication.
What would be your description of your personal style?
Simply feel at ease and look stylish; that’s all there is to it.
Are you planning to return to school?
Absolutely. It has been on my mind lately. Once everything aligns, I’ll go ahead with it.
Which one do you prefer more between music and modeling?
Music, definitely. It has rescued me countless times. I never underestimate its value.
Could you share some highlights from your professional journey?
I’ve collaborated with artists like Rema, Burna Boy, Ckay, Fireboy DML, Simi, JoeBoy, Asa, WizKid, Bella Shmurda, Omah Lay, Davido, Timz, and Zlatan; the roster continues.
I co-produced Wizkid’s ‘Made in Lagos (Deluxe)’, earning a Grammy nomination for ‘Best Global Music Album’. My portfolio includes work on projects such as Reekado Banks’ ‘Ozumba Mbadiwe’, Fireboy and Asake’s ‘Bandana’, and Pheelz and Davido’s ‘Electricity’.
This is despite my contribution of seven out of every ten songs on Olamide’s ‘Carpe Diem’ album.
In 2021, I was honored with the title of Best Music Producer at the AFRIMMA Awards. Then, in 2022, I received the Producer of the Year award at the Clout Africa Awards. Additionally, I was recognized as Afrobeat Producer of the Year at The Beatz Awards for my work on ‘Anoti’ by Wizkid.
In 2022, I had the honor of being selected for the YouTube Black Voices Songwriter/Producer program. Among those chosen were just two individuals from Nigeria, myself included.
Provided by Syndigate Media Inc. (
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