Hanoi, Vietnam’s capital, was listed as the 11th most favored destination for travelers out of the global top 15 cities in 2025, as mentioned in a recent piece by Time Out.
The rankings are derived from an annual comparison of Google search trends related to flights, accommodations, and travel plans, analyzed by the UK-based travel insurance provider InsureandGo.
This compilation underscores a change in worldwide travel trends, where Hanoi shines due to its deep-rooted culture, historical sites, and unique culinary scene. Popular spots like the Imperial Citadel of Thang Long, the Temple of Literature, along with the vibrant Old Quarter, attract countless tourists each year.
Moreover, Hanoi offers a variety of dishes such as pho,
bun cha
(vermicelli with grilled pork),
cha ca La Vong
(Fried catfish seasoned with turmeric and dill) along with Thanh Tri steamed rice rolls, have earned global recognition.
The leading 15 destinations attracting tourists encompass Tokyo (Japan), Rio de Janeiro (Brazil), Beijing (China), Lucerne (Switzerland), Kuwait City (Kuwait), Seville (Spain), Chicago (U.S.), Belmopan (Belize), Chiang Mai (Thailand), Tbilisi (Georgia), Nassau (Bahamas), Jakarta (Indonesia), Santiago (Chile), and Buenos Aires (Argentina).
The research further highlights a downturn in tourism for particular locations. Havana (Cuba) witnessed the steepest fall, recording an impressive 28% reduction in search inquiries. Cities experiencing diminished appeal encompass Miami (USA), Kingston (Jamaica), Nadi (Fiji), Gdańsk (Poland), Las Vegas (USA), Apia (Samoa), Stockholm (Sweden), Brussels (Belgium), Berlin (Germany), London (UK), Wellington (New Zealand), Singapore (Singapore), Dubai (UAE), and Delhi (India).
This tendency highlights a rising preference amongst travelers to discover locations providing genuine cultural encounters and experiencing lesser tourist-influenced areas. The distinctive mix of heritage, tradition, and food in Hanoi makes it an ever-more appealing choice for international visitors.
