Exploring Thailand’s Culinary Heritage Through a Unique Campaign
For travelers and food lovers, there’s an exciting opportunity to explore the diverse flavors of Thailand through a special campaign called “Discover The City Of Taste – A Journey Of Flavours And Cultural Identity.” This initiative offers e-coupons that provide a 50% discount for use at 55 destinations spread across 55 cities throughout the country.
The campaign is spearheaded by the Tourism Authority of Thailand (TAT) and serves as a key domestic tourism project. Its primary goal is to elevate culinary travel into a more meaningful and transformative experience. By focusing on the unique food culture of each of Thailand’s 55 distinct cities, the campaign encourages local exploration while supporting small businesses and communities nationwide.
As part of TAT’s broader “Grand Moment” strategy, this campaign reimagines food not just as something people need to eat, but as a compelling reason to travel. It highlights local dishes, ingredients grown by local communities, and immersive culinary experiences such as workshops and cooking classes. These opportunities allow travelers to engage with Thailand’s rich culinary heritage in a hands-on way, all accessible through Line e-coupons and the official website discoverthecityoftaste.com.
The e-coupons are more than just a discount; they encourage travelers to “taste the untasted” by exploring hidden eateries and traditional dishes that might not be found in standard guidebooks. This not only enriches the traveler’s experience but also helps boost income for local vendors and artisans.
Each e-coupon costs 50 baht but has a value of 100 baht. They can be used at participating restaurants, cafés, hotels, and local activity venues including cooking classes, organic farms, and chef’s tables, until September 30. The coupons are available instantly via mobile devices, offering a seamless, secure, and user-friendly way to access these experiences. Importantly, no pre-booking is required, making it easy for travelers to take advantage of the offer on the go.
Key Features of the Campaign
- Wide Range of Destinations: Travelers can enjoy discounts at 55 different locations across 55 cities in Thailand.
- Support for Local Businesses: The campaign promotes small businesses and local communities by encouraging visitors to explore beyond the usual tourist spots.
- Interactive Experiences: From cooking classes to farm visits, the campaign offers a variety of immersive activities that highlight Thailand’s culinary traditions.
- Easy Access: With e-coupons available through mobile devices, travelers can easily redeem their discounts without any complicated procedures.
- Encourages Exploration: The campaign invites travelers to discover new places and try unfamiliar foods, creating a more authentic travel experience.
This initiative represents a significant step in promoting sustainable tourism and preserving Thailand’s rich cultural identity through its cuisine. By combining convenience, affordability, and authenticity, the campaign offers a unique way for both locals and visitors to connect with the heart of Thai culture.
