Youth-Led Films Highlight the Future of Agriculture in Ghana
In a vibrant display of creativity and community spirit, the Ashaiman community in Ghana witnessed an unforgettable event as hundreds of young people gathered for the premiere of three youth-led short films. These films were part of the Ghana Grows Programme, a groundbreaking initiative aimed at reshaping perceptions around agriculture and agribusiness among young Ghanaians.
The event was organized through a partnership between the Mastercard Foundation and the Springboard Road Show Foundation, with creative direction provided by Meraki Arts Africa. The collaboration harnessed the power of storytelling to challenge traditional views on agriculture and ATVET (Agricultural Technical and Vocational Education and Training), while showcasing real-life stories of transformation and purpose.
Mrs. Comfort Ocran, Executive Director of the Springboard Road Show Foundation, emphasized the significance of the event. “This was more than a film premiere. It was a turning point, proof that stories can unlock confidence, reshape mindsets, and inspire a new generation to see agriculture and ATVET as creative, fulfilling, and dignified career options.”
The films, written and produced by Meraki Arts, boldly challenged long-held stereotypes about agriculture and ATVET. They highlighted the potential of these fields as viable and respected career paths for young people, offering a fresh perspective on what it means to work in the agricultural sector.
Celebrated actor Adjetey Anann, who appeared in one of the films, praised the energy and insight brought by the young filmmakers. “It’s more than entertainment; it’s about identity, dignity, and the future we’re building together,” he said, underscoring the importance of representation and storytelling in shaping public perception.
The premiere attracted a diverse audience, including youth from Ashaiman and surrounding areas, as well as media representatives, industry leaders, and key stakeholders. This wide participation reflected the growing interest in redefining the narrative around agriculture and vocational education in Ghana.
Following the screenings, a dynamic panel discussion provided the cast and production team with an opportunity to share their experiences and insights. The conversation focused on how storytelling can be a powerful tool for changing mindsets and inspiring action. Participants discussed the challenges and triumphs of creating content that resonates with young audiences and encourages them to consider non-traditional career paths.
Ashaiman was chosen as the venue due to its vibrant youth population and history of successful community initiatives. The area’s energy and engagement perfectly aligned with the goals of the Ghana Grows Programme, which seeks to spark real change where it is most needed.
Led by the Springboard Road Show Foundation and supported by the Mastercard Foundation, the Ghana Grows Programme continues to make significant progress across the country. It promotes agriculture and ATVET as modern, viable, and respected career options for Ghana’s youth. Through this initiative, the program aims to empower young people with the skills and knowledge necessary to thrive in the agricultural sector.
Collaboration plays a crucial role in the success of the programme. With support from creative and technical partners such as Meraki Arts Africa, Lyme Haus, and others, the initiative remains dedicated to fostering mindset shifts, enhancing skills, and empowering youth to take charge of their futures.
As the Ghana Grows Programme continues to expand, it serves as a beacon of hope and inspiration for young Ghanaians looking to build a better future. By challenging stereotypes and promoting innovation, the programme is paving the way for a new generation of agricultural leaders who are equipped to drive change and growth in their communities.
