Youth-Led Short Films Highlight Agriculture and Agribusiness in Ghana
The Ashaiman community recently experienced a vibrant cultural event as hundreds of young people gathered for the premiere of three youth-led short films under the Ghana Grows Programme. This initiative, supported by the Mastercard Foundation and the Springboard Road Show Foundation, with creative direction from Meraki Arts Africa, aimed to use storytelling as a powerful tool to reshape perceptions about agriculture and agribusiness among young Ghanaians.
The films, created by Meraki Arts, challenge traditional stereotypes surrounding agriculture and ATVET (Agricultural Technical and Vocational Education and Training). They highlight real-life stories of transformation and purpose, showcasing how these fields can offer meaningful and dignified career opportunities. The event marked not just a film premiere but also a significant moment for the community, as it demonstrated the potential of storytelling to inspire confidence and change mindsets.
Mrs. Comfort Ocran, Executive Director of the Springboard Road Show Foundation, emphasized the importance of the event. She stated, “This was more than a film premiere. It was a turning point, proof that stories can unlock confidence, reshape mindsets, and inspire a new generation to see agriculture and ATVET as creative, fulfilling, and dignified career options.”
Celebrated actor Adjetey Anann, who appeared in the series, praised the energy and insight brought by the young filmmakers. He remarked, “It’s more than entertainment; it’s about identity, dignity, and the future we’re building together.” His comments highlighted the broader significance of the project, which goes beyond mere entertainment to address deeper societal issues.
The premiere attracted a diverse audience, including youth from Ashaiman and other areas, along with media representatives, creative industry leaders, and key stakeholders. This broad participation underscored the relevance and impact of the programme in engaging various sectors of society.
Following the screenings, a dynamic panel discussion provided the cast and production team with an opportunity to share their experiences and reflections on the role of storytelling in driving mindset change. This interactive session allowed for a deeper understanding of the challenges and triumphs faced during the filmmaking process.
Ashaiman was selected as the venue due to its vibrant youth population and a history of successful community-led initiatives. The energy and engagement observed during the event captured the essence of the Ghana Grows Programme, aiming to spark real change where it is most needed.
Led by the Springboard Road Show Foundation and funded by the Mastercard Foundation, the Ghana Grows Programme continues to make progress nationwide by promoting agriculture and ATVET as modern, viable, and respected career paths for Ghana’s youth. The programme remains committed to fostering a mindset shift, enhancing skills development, and empowering young people through various collaborations.
With support from creative and technical partners such as Meraki Arts Africa and Lyme Haus, the programme continues to emphasize the importance of innovation and collaboration in achieving its goals. These partnerships play a crucial role in ensuring that the message of the Ghana Grows Programme resonates with a wider audience and inspires lasting change.
