The Legacy of Harley-Davidson and Its Resale Value
Harley-Davidson motorcycles have become a symbol of American culture, known for their distinctive design and powerful engines. Since its inception in 1903, the brand has maintained a strong presence in the motorcycle industry. Founded by William Harley and Arthur Davidson, the company started by attaching single-cylinder engines to bicycles. Over the years, it has navigated economic challenges, shifting consumer preferences, and competition from international brands.
One of the key considerations for both current and potential owners is how well these motorcycles retain their value over time. Like all vehicles, new motorcycles depreciate as soon as they leave the dealership. For example, 2015 models of certain Harley-Davidson bikes have seen significant drops in value. The CVO Road Glide Ultra, which originally sold for $39,649, now has an average trade-in value of around $13,000, representing a loss of nearly $21,000. While the average listing price is slightly higher at $18,000, this still means a substantial financial hit for those looking to resell.
On the other hand, some models hold their value better. The Street 750, one of the more affordable options, had a starting price of $7,499 in 2015. Today, it can be purchased for about $4,000, meaning it has lost almost half its original value over ten years. The trade-in value is even lower, with good-condition models typically valued at around $3,000.
Other Popular Models and Their Depreciation
Two other popular models, the Heritage Softail Classic and the Street Bob, also experience depreciation after a decade. The Heritage Softail Classic, which originally cost $18,349, now averages around $10,000 on the used market, resulting in a drop of approximately $8,000. Owners who wish to trade in their 2015 model can expect to receive about $7,000 for a bike in very good condition.
The Street Bob, which was priced at $13,449 when new, currently has an average used price of around $8,000. If you’re looking to trade it in, you might get about $5,800 for a model in good condition. Despite these drops, there are still many great options available for those interested in purchasing a used Harley-Davidson.
Factors Affecting Resale Value
When evaluating the resale value of a used motorcycle, several factors come into play. The condition of the bike, its age, and the number of miles it has accumulated are among the most important indicators. A well-maintained motorcycle that has been driven fewer miles will generally hold its value better than one that has been heavily used or neglected.
Additionally, the popularity of certain models can influence their resale value. Iconic designs such as the Heritage Softail Classic or the Street Bob may retain more value due to their appeal to collectors and enthusiasts. However, even these models are not immune to depreciation, especially if they are older or have high mileage.
Conclusion
While some Harley-Davidson models experience significant depreciation, others maintain their value better over time. Whether you’re considering buying a new or used Harley-Davidson, it’s essential to research the specific model you’re interested in and understand how it might perform in terms of resale value. By taking these factors into account, you can make a more informed decision and potentially save money in the long run.
