A Journey Through Time: The Evolution of Delta’s Business-Class Amenity Kits
Delta has long been a pioneer in the world of air travel, and one of its most enduring legacies is the business-class amenity kit. Introduced in 1978, these kits have evolved from simple utility bags to designer collectibles that reflect changing trends, technology, and passenger expectations.
1978: The Birth of the Amenity Kit
In 1978, Delta launched its first amenity kits, which were used on long-haul flights with aircraft like the Boeing 747 and Lockheed TriStar. These early kits included practical items such as a white bag, Pepsodent toothpaste, a comb, hand lotion, a hand towel, and a large nail file. For the time, doing your nails mid-flight was considered a top priority. Another version featured Michaud shaving cream, a razor, an eye mask, and hand and body lotion. At this time, Delta was also introducing transatlantic services and in-flight audio entertainment.
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1985: A Focus on Comfort and Convenience
By 1985, Delta had refined its amenity kits to include a lint mitt for removing clothing fluff and dust, as well as a shoehorn. This era saw passengers still dressing in formal attire for business class, a stark contrast to today’s casual styles. The kit also contained a toothbrush kit, shave cream, mouthwash, moisturizing lotion, a comb, and a nail file. During this period, Delta began using computer-generated boarding and automated seat selection.
1987: A New Look and Expansion
The 1987 amenity kit introduced blue Delta slippers, while the rest of the contents remained largely unchanged. That year marked a significant milestone for Delta as Western Airlines merged with the carrier, making it the fourth-largest U.S. airline and fifth-largest globally. Delta also launched trans-Pacific services to Tokyo, expanding its global reach.
1995: A Step Toward Luxury
In 1995, Delta partnered with Essentiel Elements to elevate the quality of its amenity kits. The offerings included aromatherapy towelettes, a CD “disc case,” Rembrandt toothpaste, and mouth rinse. By this time, Delta had acquired Pan Am and introduced onboard recycling. Additionally, the airline became the first in the U.S. to ban smoking on all flights worldwide and introduced seasonal menus.
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1996: Innovation and Tradition
The 1996 amenity kit continued to feature Essential Elements products, including lotions and potions. That year, a Delta plane carried the Olympic flame from Athens to Los Angeles for the 1996 Torch Relay. Delta also introduced online reservations and ticket purchases through SkyLinks, becoming the first airline to offer in-seat power and live TV programming.
2001: A Touch of Elegance
In 2001, Delta added L’Occitane creams to its amenity kits. This year also saw the introduction of self-service airport kiosks, allowing passengers to check in and print boarding passes independently.
2006: A Vibrant New Design
The 2006 amenity kit brought a vibrant red design, featuring Lather products and playful inscriptions like “do not disturb, save me a snack” on a privacy notice. Delta also became the first major airline to offer in-seat, on-demand movies, games, and live TV on a large portion of its domestic fleet. That year, Delta expanded its services to southern Africa with a route to Johannesburg via Dakar, Senegal.
2007: A New Identity
The 2007 amenity kit continued to use Lather products, while Delta adopted a new three-dimensional red widget logo and livery. An open skies agreement between the U.S. and the European Union paved the way for services to Heathrow, which launched the following year.
2025: A New Era of Style and Functionality
Looking ahead, Delta is set to roll out new amenity kits designed by Missoni in the fall. These kits will feature colors inspired by the sky, including blue and cream. They will include crew-length socks, breathable eye masks, an upgraded pen with metal accents and Delta One branding, Grown Alchemist skincare products in elevated aluminum tubes, a bamboo toothbrush, Marvis toothpaste, and earplugs. Delta is also launching a new bedding set by Missoni, further enhancing the luxury experience for business-class passengers.
