MOMENTS AGO, DAW Empire, one of Nigeria’s most vibrant public relations and entertainment companies, turned Joshua Olusanya’s trumpet marathon into an internationally recognized cultural phenomenon.
The team’s participation ranged from generating buzz before the event through to executing it live and boosting its impact afterward. They demonstrated exceptional skill in narrative development and brand presentation throughout.
Long before Joshua’s horn reverberated across Terra Kulture, DAW Empire had laid out their plan with careful precision.
By utilizing both conventional and online channels, they launched trailers, highlight reels, and stories about the artists, which created excitement and fostered nationwide anticipation.
Partnerships with influencers along with targeted media relations guaranteed that the event went viral well ahead of the first musical note being sounded.
On the day of the attempt, DAW Empire mobilized all its resources.
The location buzzed with carefully managed vitality as live updates, media broadcasts, and social posts documented each crucial instance.
The crowd was enormous, featuring appearances from celebrities, music enthusiasts, and cultural trendsetters—all present thanks largely to DAW Empire’s effective strategies for engaging guests and enhancing event visibility.
However, that was not the conclusion. Following Joshua’s impressive feat of continuous trumpet playing for 25 hours and 30 minutes, the company launched an engaging follow-up campaign after the event.
They sustained the momentum with behind-the-scenes content, fan reactions, and press features, ensuring the narrative didn’t lose steam.
Until Guinness World Records finalizes their confirmation, DAW Empire has maintained its emphasis both on the record attempt and on promoting broader acknowledgment for musicians as well as investing in musical education.
Joshua might have sounded the horn, but DAW Empire broadcasted the message globally. Their tactical backing transformed a private achievement into a public spectacle—a remarkable cultural victory etched in memory.
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