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Comms and Branding with Samuel Owusu-Aduomi: Harnessing Personality Diversity for Organisational Success

Comms and Branding with Samuel Owusu-Aduomi: Harnessing Personality Diversity for Organisational Success

Understanding Workplace Dynamics Through Personality Types

In every workplace, from the fast-paced startup to the complex multinational corporation, managers encounter a common challenge: people. Why do some employees take initiative while others hesitate? Why does one team member excel in group settings while another remains quiet? And why do communication breakdowns occur even when everyone seems aligned?

Too often, differences in behavior and personality are misinterpreted as incompetence or resistance. Managers may label certain employees as “difficult,” “slow,” or “uncooperative,” without realizing that these individuals are simply different. As Thomas Erikson highlights in his book Surrounded by Idiots, many organizational challenges stem not from a lack of intelligence but from a lack of understanding.

Erikson’s framework, based on the DISC personality model—represented by four color-coded types: Red, Yellow, Green, and Blue—offers a transformative way to understand workplace dynamics. This model is more than just a communication tool; it provides a strategic advantage by helping leaders manage diverse personalities to minimize conflict and unlock potential.

This article explores how organizational leaders can use Erikson’s insights to create more harmonious and productive environments. It argues that every individual, regardless of their perceived weaknesses, has unique strengths that can be harnessed if we take the time to understand them.

People Are Not Problems – They Are Potential Waiting to Be Unlocked

It’s easy to fall into the trap of frustration when a team project stalls, an email is misunderstood, or a meeting goes off track. A manager might think, “Why can’t they just get it?” But as Erikson points out, the issue isn’t that we’re surrounded by idiots—it’s that we’re surrounded by differences.

What appears as resistance or incompetence is often a matter of misalignment. Different people process information, make decisions, and respond to challenges in fundamentally different ways. It’s not that they’re trying to be difficult—it’s because their brains operate on different frequencies.

Imagine judging a fish based on its ability to climb a tree. That’s what happens when leaders expect uniform behavior from a diverse workforce. The more productive path lies in understanding: recognizing that each employee brings their own perspective, shaped by their personality, values, and preferred way of interacting with the world.

This concept might seem obvious in theory, but in practice, it requires a significant shift in mindset. It calls for managers to stop trying to mold everyone into a single ideal and instead become interpreters of human behavior—translators who can see value beneath the surface.

For example, a meticulous team member who seems slow to act might be deeply analytical, ensuring accuracy before making a move. A colleague who seems eager or scattered might be a wellspring of creative energy waiting for the right channel. Recognizing that people are not “wrong,” just different, is the first step toward building a culture where everyone has a place—and a purpose.

The Four Behavioral Types: A Blueprint for Understanding Human Nature

At the core of Surrounded by Idiots is the DISC personality model, which uses four colors—Red, Yellow, Green, and Blue—to represent the main behavioral archetypes that shape how people interact, communicate, and respond to their environment.

Understanding these types is like having a map for human behavior. It helps leaders avoid conflict and anticipate reactions, align roles with strengths, and communicate in ways that resonate.

Red: The Dominant Driver

Reds are bold, assertive, and focused on results. They want action, efficiency, and outcomes now. You’ll find Reds leading the charge on tight deadlines, pushing teams to meet goals, and demanding high performance. However, their direct style can sometimes come off as blunt or abrasive to more sensitive colleagues.

When managed well, Reds are powerful contributors. They thrive in crisis situations, drive change, and focus on big-picture goals. The key is balancing their intensity with empathy.

Yellow: The Influential Optimist

Yellows are energetic, enthusiastic, and creative. They bring life to meetings, brainstorming sessions, and team dynamics. Their optimism is contagious, and their ability to inspire can turn even mundane tasks into collaborative adventures.

However, Yellows may struggle with follow-through or organization, often preferring the excitement of ideas over the discipline of execution. They shine when given space to innovate and when paired with team members who can help translate their energy into action.

Green: The Steady Stabilizer

Greens are patient, loyal, and dependable. They prioritize harmony and relationships, offering quiet support and keeping the team grounded during turbulent times. However, they may resist change and avoid confrontation, which can lead to bottlenecks in decision-making.

Their strength lies in emotional intelligence and consistency, which are essential for building a cohesive organizational culture.

Blue: The Analytical Perfectionist

Blues are meticulous planners, detail-oriented, and logical. They bring rigor to processes and demand clarity in communication. They ask questions others overlook and ensure work meets the highest standards.

However, their caution and thoroughness can sometimes slow progress. Blues thrive when given autonomy, structure, and clear expectations.

These four types aren’t meant to box people in, but to offer a framework for understanding. Most people are a blend of traits, but everyone has a dominant type that shapes their behavior.

Adapt Your Communication Style: Speaking Their Language to Get Results

Effective communication in leadership isn’t just about what you say—it’s about how you say it, to whom, and when. One of the most transformational insights from Surrounded by Idiots is that effective communication begins with the audience, not the message.

Managers often adopt a one-size-fits-all approach, unaware that their style may alienate or confuse others. A commanding tone might energize one employee but intimidate another. A casual conversation might put one person at ease but leave another craving structure.

That’s where adapting to personality types becomes essential.

Communicating with Reds

If you’re speaking to a Red, get to the point. These individuals thrive on action, results, and speed. Long-winded explanations or emotional appeals will test their patience. Focus on goals, outcomes, and efficiency. Respect their time. Present solutions, not problems.

“Here’s what needs to happen and here’s how we’ll do it.” That’s music to a Red’s ears.

Communicating with Yellows

Yellows love energy, excitement, and possibilities. Engage them with enthusiasm, recognize their ideas, and don’t shy away from humor or storytelling. Yellows respond best to open, dynamic dialogue—not rigid structures.

To inspire a Yellow, paint a vision. Show how their input makes a difference and give them room to express themselves.

Communicating with Greens

Greens prefer a softer approach. They value kindness, patience, and emotional safety. Abruptness or conflict makes them retreat. When communicating with Greens, build rapport first. Ask questions, listen actively, and give them time to process decisions.

They need to feel secure before they commit—so push gently, not forcefully.

Communicating with Blues

Precision is everything for Blues. If you make bold claims without backing them up, they’ll disengage. Blues want facts, data, and logical reasoning. Stick to the point, but don’t skip details. Avoid ambiguity and allow them time to analyze before responding.

Don’t pressure them for snap decisions—they’re not being difficult, they’re being thorough.

Adapting communication isn’t about manipulation—it’s about empathy. It’s about valuing people enough to meet them where they are. When managers take the time to speak each personality’s language, they foster trust, reduce misunderstandings, and make people feel seen.

And when people feel seen, they stop resisting and start engaging.

Self-Awareness is the Starting Point: You Can’t Lead Others Until You Understand Yourself

Before a manager can effectively lead others, they must first look inward. In Surrounded by Idiots, Erikson emphasizes a truth many leaders overlook: self-awareness isn’t just a nice-to-have trait—it’s a leadership imperative.

Understanding the personality types of others is powerful. But understanding your own type? That’s transformative.

Why? Because your communication style, decision-making process, emotional triggers, and even the way you manage conflict are all filtered through your own behavioral lens. Without awareness of this lens, it’s easy to assume that your way is the right way—or worse, the only way. This assumption drives miscommunication, resentment, and disengagement.

The Mirror Before the Map

Leaders who lack self-awareness often fall into predictable traps. A dominant Red leader might bulldoze over quieter voices, not out of malice but because they believe speed equals effectiveness. A meticulous Blue might stifle progress by obsessing over details, blind to the impatience growing around them.

On the other hand, leaders who understand their dominant personality color can spot their own patterns in real time. They begin to ask reflective questions:

Am I dominating this conversation?

Am I overwhelming my team with too many ideas and not enough clarity?

Am I avoiding difficult conversations to preserve harmony?

Am I overanalyzing this problem when a decision needs to be made?

That kind of self-check changes everything.

Conclusion

In today’s diverse workplaces, managing different personality types is not just a leadership challenge—it’s a strategic opportunity. As Surrounded by Idiots reveals, no one is difficult or ineffective simply because they are different. Instead, every personality type brings unique strengths and perspectives that, when recognized and harnessed, can propel an organization to new heights.

The key to unlocking this potential lies in self-awareness, empathy, and flexibility. Leaders who understand their own behavioral tendencies and adapt their approach to meet others where they are build stronger, more cohesive teams. They move beyond frustration and miscommunication, transforming diversity of thought and style into a powerful asset.

Ultimately, successful organizations don’t aim for uniformity; they celebrate difference. They cultivate cultures where every individual’s contribution is valued and every voice can be heard. By embracing this mindset, managers and organizational heads can tap into the full spectrum of human potential, turning personality differences from obstacles into engines of innovation and productivity.

In a world where collaboration is more important than ever, the wisdom of understanding others—and yourself—is the greatest leadership advantage of all.