LAS VEGAS (KLAS) — A long-empty corner in Chinatown Las Vegas is about to undergo one of the most dramatic transformations.
The Chubby Group, the hospitality powerhouse behind The X Pot, Chubby Cattle, and NIKU X, has announced its latest project: Chubby World, a 25,000-square-foot, multi-level Japanese-inspired food, retail, and entertainment plaza.
The site, once home to a Firestone Tire building, has sat vacant for years. Now, developers have said it’s set to become an immersive destination designed to feel like walking through a modern Japanese street district coming to the northwest corner of Spring Mountain Road and Valley View Boulevard.
Chubby World will span several themed levels, each built as its own attraction:
- Fourth Floor — A theater space offering cosplay shows, anime events, cultural performances, and community programming.
- Third Floor — A Tokyo-style food court designed to resemble the city’s narrow alleys, featuring a mix of Chubby Group concepts and partner vendors operating on a commission model.
- Second Floor — A fresh market operated by Hashi Market with Japanese groceries, daily-prepared foods, and the developers’ project will be Las Vegas’s most affordable omakase, priced at around $49–$69 per person.
- First Floor — Dedicated anime retail including blind boxes, Pop Mart, collectible figurines, and interactive, Instagrammable installations.
- Basement Level — A 360-degree LED projection music hall built for concerts, DJ nights, and anime-themed nightlife events.
Developers said Chubby World will operate from 11 a.m. to 2 a.m., blending food, culture, and nightlife in a way designed to attract constant foot traffic and foster social media engagement.
The plaza will also introduce an RFID wristband system for purchases, digital rewards, and integration with the Chubby Club loyalty program, allowing guests to track spending, unlock perks, and streamline their experience across multiple floors.
Once complete, Chubby World is expected to become one of the most influential attractions.
Chinatown Vegas did not release information on when Chubby World is set to open.
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