The Rise of Digital Creativity on the University of Lagos Campus
The rapid advancement of technology and increased digital connectivity are not only reshaping human behavior and culture but also fostering creativity, especially among young, tech-savvy individuals who are deeply engaged with social media. This phenomenon is particularly evident at the University of Lagos (UNILAG), where a vibrant culture of content creation has emerged, extending beyond traditional academic pursuits.
A Hub for Digital Creators
UNILAG has transformed into a dynamic space where students leverage smartphones to create and share content, significantly enhancing the university’s online presence. These student creators have turned the campus into a hotspot for digital innovation, showcasing their talents through videos, skits, music, and more. Their efforts have not only entertained but also informed, reflecting a blend of creativity, humor, and cultural commentary.
Social Media as a Lifestyle
For many students, social media engagement has become an integral part of daily life. They often gather in various spots around campus—such as the innovation hub in the Faculty of Science and Technology, the MAD House, or under a tree near the Faculty of Arts—to shoot skits, rehearse dance routines, record songs, or edit video clips. This collective effort has made UNILAG a thriving center for creative expression.
Influential Alumni and Emerging Talent
Several notable content creators in Nigeria began their journeys on the UNILAG campus. Names like Broda Shaggi, Officer Woos, Brain Jotter, and Egungun of Lagos have gained significant recognition. Other alumni include Adetola Azeezat, Tobi Forge, and Muhammed Gilmore, each contributing unique narratives that resonate with youth culture.
Newer creators such as Hemisoles, Kamzzy, Anthony Omotoro, Samaila_ko, and KoddedWorld are gaining traction with content that blends education and comedy. Their work highlights the evolving landscape of digital entertainment, proving that creativity thrives on campus.
Personal Journeys and Challenges
Kamzzy, known as Akomolade Peter, shared his journey into content creation, starting in 2022 during his second year. He transitioned from interviews to lifestyle content, emphasizing the importance of finding a niche that resonates with his audience. Balancing academics and content creation has been challenging, but he remains committed to his passion.
His first content, titled “Sapa,” addressed financial struggles faced by many youths, illustrating how personal experiences can inspire meaningful storytelling. Despite initial disapproval from his parents, they eventually supported his endeavors after understanding the purpose behind his work.
Pursuing Passion and Purpose
While Kamzzy does not see content creation as a long-term career, he values its ability to bring joy and connect with others. He aims to use his studies in Health Education to make a positive impact in the community.
Similarly, KoddedWorld, a Mathematics student, balances music and academics with determination. His music, inspired by personal experiences, reflects his resilience and dedication. Prince Godswill Abraham, known as Samaila_ko, focuses on fashion and dance, aiming to build a legacy and create opportunities for future generations.
Academic Commitments and Creative Routines
Anthony Omotoro, a Music student, emphasizes the importance of balancing academics with creative pursuits. He dedicates time to rehearsals, showing that passion and discipline can coexist.
Institutional Support and Infrastructure
Professor Sunday Abayomi Adebisi highlighted the role of infrastructure in enabling content creation at UNILAG. The university’s commitment to entrepreneurship and providing necessary tools has fostered a supportive environment for students to explore their creative potential. This proactive approach has positioned UNILAG as a hub for innovation and digital expression.
