June 20-22, at the National Arena in Bucharest – an area spanning 250,000 square meters, featuring 1 million euros worth of top-tier meats, with tens of thousands of attendees participating.
Auchan Romania and GrillFest BBQ are thrilled to unveil their significant collaboration. Auchan Romania, known as one of the leading retail supporters of local producers in the country, joins forces with GrillFest BBQ, an innovator among retailers in Romania. This alliance aims to back Europe’s biggest barbecue and lifestyle event. They aim to deliver an unforgettable gastronomic adventure over an expansive area covering 250,000 square meters—roughly the size of 35 soccer fields!
GrillFest BBQ, sponsored by Auchan, is back for its third installment from June 20-22 at the National Arena. This event will feature an exciting array of live cooking sessions, musical performances, interactive activities, and deliciously slow-cooked global cuisine demonstrations. The total worth of high-quality meats and ingredients up for grabs surpasses 1 million euros.
A tribute to neighborhood spirit, taste, and the time-honored practice of barbecuing.
From Texas brisket and Brazilian picanha to Japanese Wagyu, Spanish chorizo, Korean Bulgogi, and Romanian mici—GrillFest BBQ takes you on a worldwide food adventure. This event gathers renowned barbecue techniques from across the globe with live demonstrations conducted by both foreign and homegrown chefs. It also hosts competitive cooking rounds showcasing unusual combinations like bison versus crocodile, and ostrich versus shark.
Music, atmosphere, and experiences tailored to every preference.
Besides the culinary area, the festival will include three live music stages, DJ performances, zones for kids, sporting activities, special sections for handcrafted sweets, innovative brand experiences, premier product releases, a barbershop, tattoo services, cocktail bars, and themed relaxation areas.
At the center of the festival, Auchan will offer delightful experiences, special items, and exciting surprises for everyone in the family.
GrillFest BBQ revolves around you, your loved ones, friends, and the happiness found when gathering around the grill. It encapsulates cultural heritage, flavor, and a sense of belonging within a group united by a roaring fire.
Early bird tickets can be obtained now.
www.grill-fest.ro
via the iabilet.ro network.
About Auchan
Auchan Romania manages more than 460 outlets, which include 26 conventional hypermarkets, 8 ATAC Hiper Discount hypermarkets, 9 supermarkets, one smart store called Auchan Go, approximately 400 MyAuchan convenience stores (primarily at Petrom service stations), around 30 Simply by Auchan franchises, along with their online platform auchan.ro. In 2023, they achieved revenues exceeding €1.6 billion. The company provides city dwellers near its locations with a comprehensive, contemporary, premium shopping environment featuring extensive product selections and daily discounted pricing through their commitment to social responsibility.
• This is a press statement.
