Atta Gallery Launches “Atta x” Initiative to Explore New Frontiers in Art
Atta Gallery has introduced a groundbreaking annual initiative called “Atta x,” aimed at encouraging collaborations between the gallery and artists, curators, and creatives who challenge traditional boundaries. This program is designed to push the limits of perception and redefine art as an immersive experience rather than just a visual object.
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Each year, the initiative starts with an open call for artists and curators who are willing to explore new dimensions of creativity. The focus is on those who view art as a dynamic interaction that involves more than just sight. The program emphasizes experimentation, innovation, and the exploration of how art interacts with materials and the senses.
Special attention is given to works that engage viewers through multiple senses, including touch, sound, scent, taste, and movement. This approach encourages a deeper connection between the audience and the artwork, fostering personal interpretation and active participation.
The program is open to individual artists, artist collectives, curators, and creatives from Thailand and Southeast Asia, regardless of their age or career stage. Participants are invited to submit proposals for either new works or adaptations of existing pieces that can be tailored to fit the project framework.
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The goal of “Atta x” is to create an exhibition that offers a multisensory experience. It aims to encourage personal engagement and interactive elements that allow the audience to become part of the artistic process. The successful candidate will have the opportunity to showcase their work in a feature exhibition next year.
In addition to the exhibition, the selected participant will receive a budget for exhibition production, full support with installation and de-installation, and an online catalogue. These resources are intended to help bring the creative vision to life and ensure a professional presentation.
To apply, interested individuals must submit a comprehensive proposal that includes an exhibition concept, a detailed budget, visual documentation, and some public programs. All submissions should be sent to the provided link by July 31.
This initiative represents a significant step forward in the art world, offering a platform for emerging and established creatives to explore new forms of expression. By focusing on sensory engagement and audience interaction, “Atta x” is set to redefine what art can be and how it can connect with people.
