Rising Travel Trends in 2025: A Surge in Bookings and Spending
Hotel and airline bookings have seen a significant increase, rising by 11% during the first five months of 2025. This upward trend reflects a growing enthusiasm among travelers for exploring new destinations, particularly in Europe. According to industry analysts, this surge is expected to continue into the summer months, with customer spending projected to reach $280 million across June, July, and August.
The data highlights a shift in consumer behavior, as more individuals are planning their trips earlier than in previous years. This early planning activity suggests that travelers are eager to make the most of the upcoming season. Yiken Yang, managing director of everyday banking at ANZ, noted that the bank anticipates a 10% increase in spending this season, indicating a strong recovery in the travel sector.
While 2025 may not reach the record high of $313 million seen in 2023, it is shaping up to be a year of vibrant growth for the travel industry. Yang emphasized that the current trends point toward a positive outlook for both domestic and international travel.
Shift in Travel Preferences
In addition to increased interest in Europe, ANZ has observed a growing appetite for destinations across Asia and the Pacific. Australians, in particular, are seeking new travel experiences, with Japan and Thailand emerging as popular holiday spots. These countries are gaining traction as top choices for travelers looking to escape the winter months.
This shift in preferences contrasts with the previous year, when European travel saw a decline. In 2024, non-European destinations experienced a 3% increase in spending, highlighting a broader diversification in travel choices. Countries such as Indonesia, New Zealand, Thailand, and Japan have shown impressive growth, with Japan experiencing a remarkable 32.4% year-on-year increase in bookings.
Japan’s rise in popularity has secured its place in the top 10 travel destinations for ANZ customers, underscoring the changing dynamics of global travel. The country’s unique cultural experiences, natural beauty, and modern attractions continue to attract a growing number of visitors from Australia and other regions.
Implications for the Travel Industry
The increasing demand for travel is having a ripple effect across the industry, influencing hotel occupancy rates, airline schedules, and tourism-related services. With more people planning trips earlier in the year, businesses are adapting to meet the needs of a more active and well-prepared traveler base.
Moreover, the shift towards Asian and Pacific destinations is creating new opportunities for local economies. Countries like Thailand and Indonesia are benefiting from the influx of tourists, leading to increased revenue and job creation in the hospitality and service sectors.
As the travel sector continues to evolve, it is clear that consumer preferences are becoming more diverse. While Europe remains a key destination, the growing interest in Asia and the Pacific indicates a broader trend toward exploration and discovery. This diversification is likely to shape the future of travel, with more travelers seeking unique and culturally rich experiences.
Looking Ahead
With the continued growth in bookings and spending, the travel industry is poised for a strong recovery. As more people plan their trips and choose their destinations, the impact on the global economy will become increasingly evident. For travelers, this means more options, better services, and a wider range of experiences to explore.
The coming months will be crucial in determining the trajectory of the travel sector. If current trends continue, 2025 could mark the beginning of a new era of travel, characterized by innovation, accessibility, and a renewed passion for exploration.
