Barely launched, these new balm-effect blushes are already causing a stir and establishing themselves as the beauty product of the summer. Their success is due to an innovative formula, a radiant finish, and immense virality on social media.
A new generation balm texture
The great feature of these blushes: their melting balm texture, easy to apply and adjustable as desired. To the touch, it blends perfectly with the skin, offering a luminous, natural finish with no stickiness. This “glowy” result appeals to both fans of the nude look and those who love vibrant colors.
Shades for all desires
The brands rely on a palette of versatile shades: mauve pink, sunny peach, soft coral, subtle nude, and even intense purple. Each blush adapts to many skin tones and can be layered to modulate intensity, from the most natural to the most dramatic. This adaptability further increases its success among a wide audience.
An unprecedented buzz on social networks
On Instagram and TikTok, videos of demos and transformations are rife. Beauty enthusiasts and makeup artists alike are raving about the pigmentation, skin-care effect, and practicality of these blushes. Reviews also confirm their long-lasting wear, with no cakey or streaky effects. The result: a worldwide craze and frequent stockouts.
@_aaliaaaa @Summer Fridays new blush butter balms is the perfect addition for your summer makeup routine ☀️ available @Sephora UK ad • #summermakeup #glowyskin #creamblush
Easy to apply, versatile, caring formula, and radiant results: these new blushes meet the expectations of today’s consumers. Thanks to their natural finish and comfort, they are poised to become a must-have in modern makeup.
