Businesses Gear Up as Hooplandia’s Crowds Descend

Businesses Gear Up as Hooplandia’s Crowds Descend

WEST SPRINGFIELD, Mass. (WWLP) – More than 2,100 players are expected to play basketball at the annual Hooplandia tournament starting Friday.

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650 games will be played on 75 different courts at the Eastern Estates Exposition and Basketball Hall of Fame.

Local businesses are now preparing to welcome crowds who are headed to the 3×3 tournament.

“The foot traffic is a lot more. There are hoops everywhere around here. So come on, it’s going to be nice and it’s going to be hot. Come in and take a little break,” says Kyle Jimenez, Chef at Storrowton Tavern.

An event like this brings a boom to local businesses.

Many say they’re hoping people will stop by for a meal and cool off inside.

“We have great sandwiches. The Uncle T, the Spicy V, The Leonardo, and mine is the Ama. They’re all homemade by all of us here,” says Alessandra Alfarone, Owner of Mamma Mia’s Pizzeria.

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