The 1, Thailand’s leading loyalty platform under Central Group, in partnership with Central The 1 Credit Card, has proudly announced the overwhelming success of The 1 Day 2025, a premier shopping campaign exclusively for The 1 members. Held from 22 May to 1 June 2025, the campaign generated record-breaking sales exceeding THB 1 billion, with participation from more than 100,000 members nationwide.
Mr Kawin Tangudtaisak, Managing Director of The 1, said: ‘The 1 Day 2025 received phenomenal feedback, with member participation growing by 70% compared to 2024 and sales doubling to more than THB 1 billion. This success stems from the synergy across Central Group, including strong collaboration with Central The 1 Credit Card, which offered members exclusive benefits such as THB 500 cash coupons and the special Meet and Greet experience, MINNIE – She’s The 1 Presented by Central The 1 Credit Card, which was warmly received by our members.’
Key highlights from The 1 Insight during the campaign include:
100,000+ registered members (+70% YoY)
THB 1 billion+ in total sales (+100% YoY)
Average spend per member: THB 10,000
Top individual spend: THB 25 million
50% of all sales made via Central The 1 Credit Card
Over 350,000 Lucky Draw entries (1 per THB 2,500 spent)
85% member satisfaction rate
Generational breakdown:
Gen X: 50% (participation up 10%)
Gen Y: 45%
Gen Z: 5%
Notable increases: The 1 Exclusive members (+10%), members with children (+20%)
Top product categories:
Key Drivers (45%): Fashion and Beauty – including diamond/gold jewellery, luxury watches, skincare sets
Necessities (25%): Food and Grocery, Construction – including Norwegian salmon, ready-to-drink coffee, cement
Up and Coming (10%): Home Electronics – including massage chairs, TVs, steam irons
Mr Cheewin Prachayanuporn, Managing Director of General Card Services Ltd., added: ‘Central The 1 Credit Card continues to enhance member experiences through exclusive privileges. This year, our offers-including THB 500 coupons, double Lucky Draw entries, a special cardholder zone at the Meet and Greet, and up to THB 1,200 in coupons for new applicants-drove nearly double the spending and a 15% increase in card applications. These results confirm our customer-centric approach.’
On the campaign’s highlight, Mr Kawin shared: ‘We chose MINNIE for her global appeal and positive energy. Her presence inspired our members, and her genuine charm made a lasting impact.’
MINNIE, global artist from (G)I-DLE, said: ‘It’s an honour to bring joy to my Thai fans through The 1 Day 2025. Every moment-from the shopping to the Meet and Greet-was filled with smiles. I hope The 1 Day stays in everyone’s heart!’
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